It is extremely important for organizations to ensure data security both within the company and in the services they provide. In its simplest form, data security can be defined as “protecting data from any unauthorized access,” but in practice, it involves a series of technical processes as well.

Cyberattacks are illegal activities carried out with the aim of seizing the data of organizations and individuals. With the data they obtain, attackers can cause financial losses to both entities and individuals. So, how can organizations protect themselves from attacks that not only lead to financial losses but also damage their corporate reputation by ensuring data security?

There are three fundamental policies that must be implemented in data security strategies. These three main elements are: data confidentiality, data integrity, and data availability.

• Confidentiality: Protecting sensitive data from unauthorized individuals or unauthorized access.
• Intregrity: Preventing intentional or accidental alteration of information.
• Availability: Ensuring that data is accessible by authorized users when needed.

In today's world, where data is becoming more valuable every day and protecting it is becoming increasingly complex due to new cyberattack methods, the fact that only 38% of companies make significant improvements after a breach (source: ThoughtLab) makes us question how seriously institutions take cyber threats.

It should also be emphasized that cybersecurity and data protection remain highly contemporary topics. Only 23% of companies report that cybersecurity metrics are well understood by their boards and senior executives (source: ThoughtLab), highlighting a clear lack of education and awareness in this area.

Some long-term advantages that corporate data security offers to organizations include

• Ensures accountability in data security.
• Has policies to manage network services.
• Regularly scans for security vulnerabilities.
• Has system data security policies.
• Ensures employee productivity and safety.
• Ensures legal compliance.

A strong data security infrastructure not only ensures the protection of customer information but also provides significant benefits such as legal compliance, business continuity, and competitive advantage. A cyberattack or data security breach can damage a company’s reputation, lead to legal issues, and cause financial losses. Therefore, companies must minimize risks and create secure digital environments by implementing effective security protocols and continuously updated strategies to protect their data.